Dynamic, Personable & Brand Conscious Creative Leader with 18 years of experience
With over 370+ million views, Wednesday is an unparalleled cultural phenomenon—holding the crown as Netflix’s #1 Most Popular Series of All Time for Season 1, and #4 for Season 2. This massive global reach delivers a fiercely passionate fanbase primed for premium licensed merchandise.
As the CP right holder, Amazon MGM brought this macabre universe to life by introducing Wednesday Addams’ dark humor and sharp gothic aesthetic to an emerging audience. Harnessing the show's distinctive, cross-generational appeal, the consumer products program deploys a bespoke creative assets empowering over 200 licensees across diverse categories. Partnerships span Apparel, Costumes, Beauty, Toys, Collectibles, Home Décor, Consumables and Publishing to name a few - to deliver best-in-class merchandise at a massive global scale.