Dynamic, Personable & Brand Conscious Creative Leader with 18 years of experience
As a Top 10 most-watched Prime Video season of all time for Women 18–34, The Summer I Turned Pretty — based on Jenny Han's #1 NYT bestselling trilogy — has become a multi-generational pop culture phenomenon with a massive, highly engaged Gen Z and millennial fanbase.
The show's distinctive coastal-chic visual identity informed a strategic consumer products program anchored by a bespoke CP style guide. Working with notable partners like American Eagle, SuperGoop, and Coach, the program empowered licensees across categories — Apparel, Clean Beauty, Footwear, Swimwear, Jewelry, Sleepwear, and Novelty — to create best-in-class, "Cousins Beach"-inspired lifestyle merchandise at global scale