Dynamic, Personable & Brand Conscious Creative Leader with 18 years of experience
With over 38 million units sold globally, 170 million mobile downloads, and nine core video games, Fallout stands as one of the most iconic entertainment franchises in the world — delivering a passionate, built-in fanbase primed for licensed consumer products. Prime Video brought the universe to life with an eight-episode post-apocalyptic series, introducing Fallout's retro-futuristic world, dark humor, and rich visual identity to millions of new fans. Working with internal and external partners, the challenge was to harness Fallout's distinctive aesthetic and cross-generational appeal to develop a bespoke style guide, packaging direction, Amazon.com themed storefront and marketing assets — empowering over 25 licensees across apparel, fashion, collectibles, home goods, gaming accessories, publishing, and beyond to create best-in-class licensed merchandise at scale.